Pipeline GurusDigital Growth Intelligence

Channels we can now rank: by quality, not just volume

Direct is the largest and among the strongest. Paid Social is the largest quality problem. Paid Social plus Paid Other supplied 38.31% of sessions and the spikes. Organic Search is smaller and deeper.

Full-period sessions by channel

Paid Social is red. Paid Search (4 sessions) is omitted from the bar so it does not look like a finding. Email and AI Assistant remain in the table.

Sessions by default channel group, 1 Jul 2025 – 16 Sep 2026. Channels under 50 sessions omitted from the bars. Source: report table 9.
View series as a table
nameSessions
Direct8,120
Paid Social4,773
Paid Other3,614
Organic Search2,461
Organic Social1,607
Referral633
Email228
AI Assistant58

Engagement rate by channel

Engagement rate by channel. Paid Search has no transcribed engagement rate (n/a). Source: report table 9.
View series as a table
nameEngagement %
Direct65.23%
Paid Social23.63%
Paid Other45.71%
Organic Search54.00%
Organic Social53.02%
Referral90.84%
Email32.89%
AI Assistant60.34%

Monthly mix

Paid is the combined paid-session total as transcribed (Paid Social + Paid Other + Paid Search). It is not a claim that every paid session was social.
View series as a table
MonthDirectOrganic SearchOrganic SocialPaid (all)
Jul 252451561251,924
Aug 25230132590
Sep 25243133580
Oct 2521957500
Nov 257021721120
Dec 25583113247795
Jan 261,6152561913,028
Feb 261,151278118322
Mar 26600199168993
Apr 2646819894652
May 2633811673172
Jun 2634214274165
Jul 26438253620
Aug 26677181114199
Sep 26* (MTD)16274610

Channel quality scorecard

Default channel group
Direct8,12037.09%65.23%17s5,131Backbone
Paid Social4,77321.80%23.63%3s888Quality problem
Paid Other3,61416.51%45.71%13s3,887Burst driver
Organic Search2,46111.24%54.00%42s1,990Highest-quality scalable
Organic Social1,6077.34%53.02%22s1,074Secondary
Referral6332.89%90.84%40s123Secondary
Email2281.04%32.89%1sn/aSecondary
AI Assistant580.26%60.34%30sn/aSecondary
Paid Search40.02%n/an/an/aSecondary

Key events on this table inherit the polluted taxonomy. They are not qualified leads. Referral’s 90.84% engagement includes the January 509-session anomaly.

Fact

Source/medium below default channel group, campaign, content and term were not transcribed as a table. Placement-level Paid Social and Paid Other still need an audit. Branded search is unavailable.