Pipeline GurusDigital Growth Intelligence

Thirty days is measurement. A year is proof.

Grouped by horizon, filterable by discipline. Immediate items are hygiene and access. Twelve-month items assume those are done; otherwise the year repeats this brief.

0–30 days: measurement and the form leak

  1. Measurement

    Rebuild GA4 commercial-event taxonomy

    Mark only qualified commercial outcomes as key events. Careers, scroll and generic CTA clicks must not count as leads.

  2. Analytics

    One form-submission event

    Standardize form_submission; remove duplicate form_submit. Unique lead ID visible once in GA4 and CRM.

  3. LinkedIn

    UTM governance and LinkedIn post ID

    Every campaign link carries source, medium, campaign, content and post ID. Target 95% of campaign visits classified.

  4. CRO

    Shorten the contact form

    Three required fields (work email, company, target market). Collect phone after submit. Baseline completion 8.9%.

  5. Website

    Fix offer copy defects

    Rule 5 FAQ; unique package qualifiers; SDR vs full-squad contradiction; dual homepage metrics.

  6. Website

    URL hygiene

    301 legacy homepages, remove /home_test/ from the sitemap, canonicalise /home-2026/. Ship Market Validation at the 404 slug.

  7. Growth

    Paid and referral audit

    Placement, geography, in-app. Investigate January 509-referral anomaly and 18 Aug Egypt homepage spike.

  8. Measurement

    Weekly source-to-lead scorecard

    Sessions, qualified leads, opportunities and cost in one table. Do not brief the 13,250 key-event total.

30–90 days: conversion surfaces and proof distribution

  1. Website

    Four tagged landing pages

    Market validation, pipeline generation squad, full sales squad, Saudi/UAE market-entry proof.

  2. SEO

    Crawlable case-study pages

    At least six indexable pages from existing modal copy; replace javascript:void(0).

  3. CRO

    Form and calendar experiments

    Three-field vs current form, then embedded calendar vs sales follow-up.

  4. LinkedIn

    Eight-post proof series

    Named outcomes, buyer context, tagged destination pages. Compare qualified sessions, not likes.

  5. Analytics

    CRM join

    Web leads to opportunities and revenue. GA4 revenue is currently £0.

  6. LinkedIn

    Notion required fields

    Date, author, pillar, format, CTA, URL, impressions, reach, clicks, reactions, comments, reposts, leads, campaign.

3–6 months: organic compounding and localization

  1. SEO

    Three SEO clusters

    GCC market entry, enterprise outbound systems, deal progression: each linking to an offer and a case study.

  2. Website

    Localized Saudi and UAE pages

    Market-specific proof, buyer objections, Arabic variants where appropriate. UAE is only 2.6% of users today.

  3. Growth

    Lead scoring and nurture

    Fit, market, deal size, source, behaviour. Sequences for case-study readers, form abandoners, validation prospects.

6–12 months: scale what already produces qualified demand

  1. Growth

    Scale only proven engines

    Organic Search, tagged Direct/proof distribution, carefully controlled paid. Judge by qualified opportunities, not sessions.

  2. Analytics

    Refresh this intelligence site from live extracts

    Keep claim-kind labels. Never plot blank LinkedIn impressions as zero. Never un-label partial months.