Pipeline GurusDigital Growth Intelligence

The fifteen months, as observed

Sessions, users and engagement are transcribed through 16 September 2026. September and Q3 2026 are incomplete and are marked. Publishing remains a flat zero in-window. CMS lastmods are not traffic spikes unless GA4 agrees. January’s peak is paid, not a blog post.

Sessions and active users

July 2025 and January 2026 are the bursts. August 2025 and February 2026 are the resets. The asterisk is September month-to-date.

Source: Pipeline Gurus Digital Growth and Performance Analysis (Word/PDF), prepared 17 September 2026. GA4 observed through 16 September 2026. September and Q3 2026 are incomplete. LinkedIn tracker rows cover 28 April – 29 June 2026 only. Monthly sessions (black) and active users (red).
View series as a table
MonthSessionsActive usersCoverage
Jul 252,5122,379Complete
Aug 25434325Complete
Sep 25445344Complete
Oct 25339272Complete
Nov 251,013849Complete
Dec 251,7431,545Complete
Jan 265,6575,060Complete
Feb 261,9251,744Complete
Mar 261,9731,702Complete
Apr 261,7161,454Complete
May 26716631Complete
Jun 26744601Complete
Jul 26799501Complete
Aug 261,1951,018Complete
Sep 26*328278Partial (1–16 Sep)

Volume and quality did not move together

Bars are engagement rate. The red line is average engagement time in seconds. February 2026 is the quality peak (64.6%). April is the trough (37.5%). July 2026 time reaches 42 seconds when paid recedes.

Engagement rate (%) and average engagement time (seconds). Source: report table 5 / figure 2.
View series as a table
MonthEngagement rateAvg time (s)
Jul 2557.8%25
Aug 2548.6%35
Sep 2552.4%28
Oct 2556.9%31
Nov 2559.9%17
Dec 2540.5%9
Jan 2652.5%12
Feb 2664.6%19
Mar 2640.4%11
Apr 2637.5%10
May 2646.5%13
Jun 2650.4%12
Jul 2650.3%42
Aug 2649.5%25
Sep 26* (MTD)45.1%21

Paid in red

Stacked sessions: Direct, Organic Search, Organic Social, Paid (combined as transcribed). Referral is not in this monthly mix table.
View series as a table
MonthDirectOrganic SearchOrganic SocialPaid (all)
Jul 252451561251,924
Aug 25230132590
Sep 25243133580
Oct 2521957500
Nov 257021721120
Dec 25583113247795
Jan 261,6152561913,028
Feb 261,151278118322
Mar 26600199168993
Apr 2646819894652
May 2633811673172
Jun 2634214274165
Jul 26438253620
Aug 26677181114199
Sep 26* (MTD)16274610

Quarterly sessions

Q3 2026 is grey because it is partial through 16 September and must not be ranked against full quarters. Q1 2026 +208.7% sessions; Q2 −66.8%. Monthly users are not summed into quarterly uniques.

Quarterly sessions (bars) and engagement rate (line). Grey bar = incomplete quarter. Source: report table 7.
View series as a table
QuarterSessionsEngagement rateStatus
Q3 20253,39155.9%Complete
Q4 20253,09548.6%Complete
Q1 20269,55552.4%Complete
Q2 20263,17642.5%Complete
Q3 2026*2,32249.1%Partial through 16 Sep

Dated events

The rail mixes public CMS facts with GA4 inflections that the report actually measured: the Paid Other burst, the January peak, the June case-study post, the July organic signal, the Egypt homepage spike.

Publishing, including adjacent years

Adjacent months are labelled as such. They exist so the in-window silence has a denominator.

  1. 2025-09 Bulk lastmod
  2. 2026-07 IA cluster
  3. 2026-08 Front page
Original publish counts by calendar month, May 2023–September 2026. Adjacent years are included so the in-window silence has a denominator. Marks are CMS events, not session spikes.
View series as a table
MonthOriginal postsObserved mark
2023-051-
2023-062-
2023-070-
2023-080-
2023-090-
2023-101-
2023-110-
2023-120-
2024-010-
2024-020-
2024-030-
2024-040-
2024-050-
2024-060-
2024-070-
2024-080-
2024-093-
2024-100-
2024-116-
2024-123-
2025-015-
2025-022-
2025-033-
2025-044-
2025-053-
2025-060-
2025-070-
2025-080-
2025-090Bulk lastmod
2025-100-
2025-110-
2025-120-
2026-010-
2026-020-
2026-030-
2026-040-
2026-050-
2026-060-
2026-070IA cluster
2026-080Front page
2026-090-

In-window monthly ledger

LinkedIn rows are unknown outside Apr–Jun 2026, not zero. Key events in the month notes are not leads.

Quarter slices

Full window: monthly rows in view sum to 21,539 sessions. September 2026 is month-to-date through 16 September, not a full month. The property-level total is 21,893 because GA4 sessions and session_start differ in the source report; these monthly bars use the monthly table. LinkedIn rows exist only for Apr–Jun 2026; other months stay unavailable, not zero.

Jul–Dec 2025

6,486

sessions

52.5% engagement. Two isolated bursts and a low baseline.

Jan–Jun 2026

12,731

sessions

49.9% engagement. 96.3% more sessions, 2.5pp lower engagement.

Delta (complete halves)

+96.3%

sessions (12,731 vs 6,486)

Jan–Sep 2026 is not used as a half-year comparison because September is incomplete.

Monthly ledger Full window
Jul 20252,5122,37957.8%0UnavailablePaid Other supplied 1,924 sessions (76.6%); key-event volume was unusually high.
Aug 202543432548.6%0UnavailableTraffic reset 82.7% below July; Direct and Organic Search became the base.
Sep 202544534452.4%0UnavailableBaseline held near August; no evidence of sustained July carryover.
Oct 202533927256.9%0UnavailableLowest month in the period; Direct supplied almost two-thirds of sessions.
Nov 20251,01384959.9%0UnavailableDirect traffic rose to 702 sessions; engagement reached 59.9%.
Dec 20251,7431,54540.5%0UnavailablePaid Social started at scale; engagement fell to 40.5% and average time to 9 seconds.
Jan 20265,6575,06052.5%0UnavailablePeak month: 5,657 sessions from Paid Social, Paid Other and a suspicious referral burst.
Feb 20261,9251,74464.6%0UnavailableDirect led and engagement peaked at 64.6%; strongest traffic-quality month.
Mar 20261,9731,70240.4%0UnavailablePaid Social returned; engagement fell to 40.4%.
Apr 20261,7161,45437.5%01Paid Social plus Email expanded volume; engagement reached the period low of 37.5%. LinkedIn tracker begins 28 April.
May 202671663146.5%04Traffic contracted to 716; four dated LinkedIn items appear in the tracker.
Jun 202674460150.4%013Thirteen dated LinkedIn items, but sessions stayed broadly flat; one case-study post captured 169 clicks.
Jul 202679950150.3%0UnavailablePaid traffic largely disappeared; Organic Search reached 253 sessions and average time rose to 42 seconds.
Aug 20261,1951,01849.5%0UnavailableTraffic rose to 1,195; homepage traffic from Egypt spiked on 18 August.
Sep 2026 MTD32827845.1%0UnavailableMonth to date through 16 September; no valid full-month comparison.